It is relatively easy to take impressive photographs of landscapes which take the breath away - the monument of the Rocky mountains when the sun and the clouds are just right (see the definition of "awful"), the brilliance of white in the buildings perched high above the cobalt Mediterranean of Rhodos - just point and shoot pretty much anywhere and you're guaranteed to capture something of the grandeur. Anybody can do it, to which travel photo albums around the world can attest. Don't get me wrong, the obvious beauty captured in such photographs has merit, the pleasure of viewing no doubt having some relation to endorphins and the like.
I suppose this is the superficial nature of the iconic - pictures taken by everyone of the visually appealing. The truly brilliant photograph, however, is created by the desire to see beyond the impressive, beyond the grandeur. To distill the image down to some sort of gestalt precisely contained within the edges of the photographic frame. Like taking something apart and reassembling it to the same functionality but with half the moving parts. And this process is not as easy. I can spend hours looking at things just to get the image "just right", only to find upon later inspection that it's "just OK". Happens all the time. That's why you have to have fun in the process, and not merely from the product.
two of the many rocks on Saligo beach, Islay
the Paps of Jura from Bunnahabbhain Distillery, Islay
along the shoreline by Castlebay, Barra